our founders



 Ferwa + Sakina + Maggie


All three co-founders united on the mission that we not only come from cultures where mental well-being management is a taboo, but also from our experiences that when we faced life's challenges, we crashed and burned versus being able to pick ourselves up. Our mental health was negatively affected. We wanted to change this for the next generation and really wondered why this was not already being taught at home and schools. We want the next generation to know that their center of gravity is within themselves and that filling your own bucket is priority before filling others'!


We are bringing expert advice into parents and caregivers hands so you are empowered to navigate the essential stages in your child's emotional and social development.


The way our products are designed to be used are by way of a method which includes starting a simple quick and instant ritual,
 and then layering on different interactions that not only engage different senses, but also allows you, the parent/caregiver, to bond and connect with your child(ren).

Our vision is to continue to bring resources and products of various kinds to families and classrooms everywhere, so that mental well-being practices and tools are easily available, and easy to implement into their lives.


 Sakina Issa, Licensed Marriage & Family Therapist

Maggie Hindia, Creative Director

Ferwa Chevel Khalfan, Social Strategist